Has anyone put content on Tubi?
The question gets asked in creator threads most weeks. The useful answer is neither yes nor no: Tubi does not work the way the question assumes, and the difference decides whether this is worth your time.
Tubi has no upload button, which is the first thing to know. The routes that do exist, who Tubi actually signed when it opened a creator programme, and why nobody can tell you a per-view rate.
The short answer
There is no upload button. Tubi is not a platform you post to, the way you post to YouTube or TikTok. It is a streaming service that licenses content, which means somebody at Tubi, or at a company Tubi buys from, has to agree to take yours.
That single structural fact explains most of the confusion in these threads. People go looking for the submit form, cannot find it, and conclude the platform is closed. It is not closed. It just has a front door that looks like the film industry rather than like social media.
The routes that actually exist
Three of them, and they suit very different people.
An AVOD aggregator or distributor. This is the normal path for an independent film or a finished series. You license your title to a distributor who already has a pipe into Tubi and the other free ad-supported services, and they place it. This is the usual route for an independent film or a finished series.
Tubi’s own creator programmes. Tubi runs Stubios, a fan-backed studio for aspiring filmmakers, and has partnered with Kickstarter to bring independent films to the service. These are real doors, and they are narrow.
Tubi for Creators. Announced on 18 June 2025, this is the commissioning path built specifically for digital-native creators. It is run by Rich Bloom, a former Vimeo executive, as General Manager and Executive Vice President of Creator Programs. It launched with over 500 videos of episodic creator content and pitches access to Tubi’s stated 100 million plus monthly viewers.
Who Tubi actually signed
This answers the real question underneath “has anyone put content on tubi”, which is usually “could I”.
Tubi named six inaugural partners for that programme: Dan and Riya, FunnyMike, Jubilee, Kinigra Deon, Mythical Entertainment and Watcher.
Mythical Entertainment (Rhett & Link): 34 million YouTube subscribers, 14 billion lifetime views. Jubilee: 10 million subscribers. Kinigra Deon: 2 billion views. Watcher: 3 million plus followers.
Of the audience figures Tubi quoted, the smallest is three million followers. Tubi for Creators is a way for an already large digital audience to reach a television one, and it works in that direction. Read it as a distribution deal for a media company, because that is what each of those names now is.
If your channel is under a hundred thousand, the aggregator route for a finished, self-contained piece of work is the realistic one. Tubi has not said what size it needs, but its named partners suggest the commissioning route is not open at that size.
What it pays
Tubi does not publish a rate. There is no per-view figure and no rate card, and nothing you can look up that behaves like a CPM.
Industry write-ups describe three structures in use. Understand these as reported practice rather than as published Tubi terms.
- Revenue share. The most common arrangement for independent content: a percentage of the ad revenue your title generates, driven by how much of it people actually watch.
- Fixed-fee licensing. An amount paid up front for exclusive or non-exclusive rights, used mainly in larger studio deals.
- Performance-based. Payment tied to viewership and ad metrics after the fact.
If you go the aggregator route, the number that decides your outcome is not Tubi’s rate anyway. It is the split your distributor takes before anything reaches you, and that one is negotiable and is written in a contract you can read. Ask for it in writing before you sign, and ask specifically what percentage reaches you after their fee.
How long are you locked in, and is it exclusive? A multi-year exclusive on a film you could otherwise put on YouTube has a real cost, and it is paid in the years you cannot do anything else with the work.
Is it worth chasing
For a finished film or a self-contained series with no other home, yes. Free ad-supported streaming is a genuine second life for work that has already had its run, and it can reach viewers who have never seen your channel.
For a channel still building, the honest answer is that this is a distribution question and you have a supply question. The creators Tubi signed arrived with large existing audiences. Building that is the same work as building the channel, so the sequence runs one way: make the body of work first, and the licensing conversation becomes possible on its own.
One caution worth stating plainly. Be wary of anybody charging you a fee to “submit” your film to Tubi, because there is no submit form to sell you access to. Distributors typically take a percentage of revenue instead.
Common questions
Can I upload my videos directly to Tubi?
No. Tubi licenses content rather than hosting uploads, so there is no equivalent of a YouTube upload button. Content reaches the service through distributors and aggregators, through Tubi's own programmes such as Stubios and its Kickstarter partnership, or through Tubi for Creators.
How much does Tubi pay per view?
Tubi does not publish a per-view rate or a rate card. Reported arrangements include revenue sharing against ad revenue, fixed-fee licensing and performance-based deals, but the specific numbers sit inside private contracts. Any figure quoted online is an estimate.
Do I need a big following to get on Tubi?
It depends which door you use. The audience figures Tubi quoted for its named Tubi for Creators partners start at about three million followers. The aggregator route for a finished film has far less to do with your follower count and far more to do with the work itself.
Should I pay a service to submit my film to Tubi?
No. There is no Tubi submission form, so a company charging you a fee for one is selling access it does not control. Distributors typically earn by taking a percentage of what the title makes.
If this helped, say so. It is how we pick what to write next.
Comments